The most common report from families is that the plan "stopped working". Almost always, it never started.
Reinforcement depends on three things holding at the moment of delivery: immediacy, consistency, and that the reinforcer is genuinely reinforcing right now. A clinic controls all three. A kitchen at 6pm controls none of them.
This is why parent coaching is not an optional add-on to a behaviour plan — it is the plan. A technically excellent schedule delivered inconsistently produces intermittent reinforcement, which is precisely the schedule that makes behaviour most resistant to change.
When you review a plan that has stopped working, start with delivery data before touching the design.
- Reinforcement
- Parent coaching

